BootUp
A web platform to help people improve their lives through access to careers in tech.
Client: BootUP
Role: UX Designer and Researcher
Methods: Comparative Analysis, Journey Maps, Kano Analysis, Wireframes, Feature Concept Cards
Tools: Figma, InVision, Google Suite
Deliverables: Comparative Analysis | Low Fidelity Wireframes | Feature Concept Cards | Journey Map | Kano Analysis | Annotated Wireframes
Overview/Users
Overview
BootUp needed to build out their candidate portal to focus on providing support throughout a student’s entire bootcamp and job search experience. They wanted to provide potential bootcamp students with information about bootcamps and to increase the potential student’s ability to discern if a bootcamp is for them and which one(s) would help them successfully meet their goals.
Key Users
Bootcamp students looking to get hired in a good-fit first role.
Prospective students who want to make an informed decision of which bootcamp program to consider.
Stakeholder Interview
The Challenge
New Feature Focus Areas:
1. Decision-making mechanisms to enhance the prospective student experience
2. More robust bootcamp information to increase adoption from bootcamps
3. Friction-free communication mechanisms to facilitate contact between bootcamps & potential students
There were some development constraints as we were given only 50 Development Points for the budget.
The Journey
This project started with the stakeholder interview and identifying BootUp’s goals to look for opportunities to design new features or level up existing features.
Comparative Analysis
We conducted a comparative analysis and compared 5 other tools along with BootUP to identify features, flows, processes and UI elements that are similar, different and what would be the most valuable to our client.
Feature Concept Cards
These feature concept cards were created based on research from the stakeholder interview and also the comparative analysis. Low fidelity wireframes were prototyped from these cards.
Journey Map
These insights then were leveraged into a User Persona to give a name and face to our data and help navigate specified key task flows that would be later designed for our prototype.
Kano Analysis
We conducted a Kano Analysis to narrow down key features that would benefit our client and our users.
Annotated Wireframes
High fidelity annotated wireframes were created based on the results of the Kano Analysis.
These are the recommended features to add or level-up:
Onboarding Tool
Bootcamp Comparison Tool
Meet Our Alumni Spotlight
Scholarship Tool
Educational Tool
Results, Recommendations, and Reflections
Reflection
From this project, I had the valuable experience of participating in a Stakeholder Interview with the Developer and CEO of BootUp and learning about the development process and the time constraints it would take to develop the potential new features. They provided valuable feedback and insight that influenced the designs that I created.